Facebook is the unchallenged 800-pound gorilla in the social media arena.
There’s never been anything quite like it, nor is anything going to take its place any time soon. Even supposed “Facebook killers” like Ello, diaspora* and Google+ go by almost completely unnoticed. That lowercase “f” logo is more famous than the Golden Arches.
To some, Facebook is the Internet and the first port of call for their daily dose of news, events, social updates, political rants, cat pictures, or what their so-called friends had for dinner last night. It’s the obvious choice if you want to keep in touch with your family without having to actually do so — especially now that everyone and their mother is on Facebook (whether they know this or not).
The ubiquitous “like” button didn’t even exist back when I signed up sometime in February 2008 (for pre-emptive reasons), and I found Facebook to be as useless then as I do today. Despite spending some time on it in recent days, I still don’t really “get it”.
Facebook is quite the time-waster, in fact.
It’s counter-productive — unless you have something to promote.
Or people to stalk. Facebook is a people-data aggregator like no other.
